Marketing has a dirty history, but that doesn’t mean it needs to have the same future. At its core, marketing is about human connection. Two people with complementary skills and needs, exchanging value. That exchange doesn’t need to be about extraction, with a mindset shift and a commitment to new marketing principals, that very same exchange can be liberatory. And regenerative.

Liberated marketing is focused marketing. Is regenerative marketing. Is meaningful marketing.

• Liberated brands deliver value without strings attached, no gatekeeping. They know they do not own ideas, ideas are a public good. They facilitate the conversation. 

• They do not add to the noise for the sake of it or engage in competition to be seen / to take up space on platforms with meaningless content. 

• They never use scarcity-based marketing tactics (“buy now before it’s too late!”) or adopt this mindset with their own strategies. Or violence based.

• They tell stories ethically

• They allow customers to consent and decline their marketing easily. 

• They do no overwhelm audiences or employees with too much marketing. Instead, they talk to their brand communities, and focus their strategies on what audiences actually want from them. Doing this increases the organic impact of their content and minimizes extractive, scattered effort by overburdened content managers.

• They focus on client experience as an element of marketing, and understand that even in our digital age word of mouth is the most powerful form of marketing. 

• They see their brand as a member of a community, not a community unto itself.

Sign on to be an abundant brand.