Ideas

A collection of emergent ideas, experiments, and musings on regenerative marketing, writing, and storytelling. For more writing, subscribe to The Fern on Substack.

Allison Murphy 10/24/25 Allison Murphy 10/24/25

Out Of The Consulting Tunnel & Onto The Trail

Allison Murphy 10/22/25 Allison Murphy 10/22/25

Marketing That Transcends The Screen

Allison Murphy 10/2/25 Allison Murphy 10/2/25

LinkedIn Cringe, Capitalism Cringe: Centering Humanity on Our Imperfect Platforms

Humanity and community are the solution to LinkedIn ick.

Allison Murphy 9/30/25 Allison Murphy 9/30/25

The Deep Work of Imagination for Social Impact Organizations

We can’t afford to rest our imagination if we want to inhabit a better future.

Allison Murphy 6/19/19 Allison Murphy 6/19/19

What If We Imagined Brands As Trees?

Exploring a more regenerative framework for brand strategy.