Hi there, I’m Allison (she/her) – a regenerative brand and marketing consultant.

With over 10+ years of experience working in brand strategy, marketing, and communications, I have

Roots - Your brand, your marketing all exists within a community or an ecosystem. In order to have clarity on that, we need to understand the roots, tthe why, your gifts, so we can authentically show up.

  • Values, Personality, Gift (Unique Differentiator), Purpose

Trunk - The key messages people need to know about who you are, etc

Ecosystem - Audiences, current and aspirational, collaborators & peers (who do you nourish, who nourishes you) , research on channels

Branches - Messages <> with channels + content ideas focused on your gifts. Engagement/collab ideas focused on nourishment

  • Enoughness goals, all flourishing is mutual. How does

  • Measuring performance imporatnt to know what’s working , continual learning + emergence

  • Your flowers don’t define who you are, they attract the right pollinators

  • All of it taken together, not just one post. We ccan get hung up on on one post needing to say EVERYTHING about who we are.

    • Story - personal, speaking to others.

    • Value - give folks something to work with

    • Evoke a revelation - something to chew on mentally

    • Amplify ecosystem - learn as you grow

Offerings

These are the ways I usually structure my offerings. If you’re interested in collaborating in a way you don’t see listed here, please do reach out! I’m always looking to expand and adapt.

The Regenerative Brand:
A Crash Course in Building A Brand ….

Self-guided, comprehensive online course in reorienting your marketing toward liberation and regeneration. You’ll walk away with an actionable plan and gain annual access to our slack/substack community.

Coming soon! Add your name here and I’ll let you know when the course is public.

Brand & Marketing Consulting

Custom liberatory brand and marketing strategy creation for solopreneurs, and small businesses, and social impact orgs. I do the legwork of collecting audience insights, stories, and pull it together into a regenerative marketing plan based on your unique growth intentions.

Price: Project-based, sliding scale payments.

Hourly Writing Services

My regenerative perspective on brand and marketing shows up in all the work I do. I’m available on an hourly basis to add (human) writing capacity and perspective to your team.

Ackowledgements

My work takes place on the occupied land of the Chumash and Togva people of Turtle Island. The land — the ocean, the mountains, the birds — are an endless source of inspiration and belonging for myself and my community. I redistribute a portion of the profit from my projects to Indigenous-led land reparation efforts.